Built For Design Thinking

Our software organizes and facilitates design thinking from brainstorming to product completion and delivery. We keep the design process organized allowing you to focus on the customer.

What is Human-Centered Design?

“…human-centered design means believing that all problems, … are solvable. Moreover, it means believing that the people who face those problems every day are the ones who hold the key to their answer." - The Field Guide to Human-Centered Design

Understand the Customer

Understanding your customer’s needs can sometimes be difficult. That’s why it is important to listen to the customer and ask the right questions. However, if the customer doesn’t know exactly what they need, it may be unclear what questions you should ask. We have pulled together a library of common design questions that can be added to your ideas design backlog.

Involve the Team

The process used in thinking about design pushes us to understand the customer's perspective. Research has shown that working in a team helps with the constant motion from concrete observations to highly abstract thinking. Use our Idea rooms to organize teams, collaborate and deliver working functionality as efficiently as possible.

Be Transparent

Transparency is an enabler for dynamic problem solving and can boost creative confidence, which is essential for design thinking. Collaboration is key for problem solving, and as such we use Kanban boards with design question cards to help your team move ideas to implementation.

Apply Design Thinking

Why use this software?

We want to enable creative confidence, learn from failure, empathize, embrace ambiguity, be optimistic, iterate, and the list goes on and on. You can do all these things and more with our cutting edge software. Teams are able to get started quickly by using the prebuilt design thinking templates. After that, the teams can use a Kanban board to provide transparency, and rooms to facilitate collaboration around related themes or ideas.

Step 1: Create an idea card and select your design thinking approach.

Step 2: Move the design thinking question card across the board from to-do to a done state.

Step 3: Ideas are automatically moved to ready when the required design thinking questions have been answered.

Step 4: When you’re ready for implementation move the idea card from a ready state to an implementing state.

Human-Centered Value

Why focus on the customer?

As we get closer to implementation, if we intentionally keep the customer at the heart of the process, the chances of success greatly increase. This software is designed to keep everyone focused on the customer and on track through the entire process.

Knowing where we are in the process and what comes next will help guide teams through the three phases of design thinking: inspiration, ideation, and implementation. Our intention was to design this software, which combines both Kanban and design thinking, to guide teams through this process.

Design Together

Why is design a team sport?

We aspire to understand people, generate ideas, and bring solutions to life. This is best achieved in a team that learns together. To best support a programs value stream, teaming and ensure the process is streamlined, we use Kanban boards to organize the team’s thoughts in a way that aligns to key design thinking questions featuring “to do”, “in progress”, and “done” columns, keeping everyone on the team up to date. Once the design thinking questions are answered, we can then be assured that what we are implementing will be used by our customer.

Is there a way to organize ideas, themes, and teams? Yes, the software organizes ideas into rooms. Each idea belongs to one or more rooms, and rooms can be organized as a team, theme, or other grouping.

Design Room

Design rooms track the status of ideas. Ideas are grouped into rooms. Each idea can belong to multiple rooms.

Idea Board

The idea board tracks an idea from backlog to implementation. Idea cards are automatically moved to “Ready” when all of the required design questions have been answered.

Idea Design Board

Each design board tracks all ideas and questions. Any ideas or questions are automatically added to the board based on the selected design approaches.

How It Works

Our software was created for teams to quickly get started with applying design thinking to their ideas.


Add an Idea

To kick-off your idea, simply send the link from the idea room to your team. Start collaborating right away!


Answer Design Questions

For any idea there are going to be design questions. Move the questions that you're working on to “In progress”.


Track Progress

As the design questions are answered your ideas progress can be visualized on the dashboard


We have a 30-day trial period.
Following the trial period our pricing starts at $10 per user. Start Trial Today

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